"I've loved Blumarine since I was a kid, and Vogue Italia was the baby of my mother's wedding studio," Brognano said during the fall video shoot tour. "I still vividly remember the Blumarine commercials by Helmut Newton in the '90s. They were fantastic! That was the heyday of the brand. The challenge designers must face how to make the game fit the needs of today's popular young users, not only to win their attention on social media but also their spending power. No doubt he has work to do.